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Gap options (třída Kapitána Jaroše, Brno, CZ)
Kopečková, Barbora ; Haasová, Lenka (referee) ; Toman, Radek (advisor)
The aim of the final bachelor thesis is to create a home for the elderly near the centre of Brno, on Kapitán Jaroš Avenue. This project focuses on the creation of a community space that will enable seniors to live an active and independent life close to the city centre and all available amenities. It will also allow them to participate in cultural and social events in the area, which will be literally at their fingertips.The architecture of the project focuses on creating a friendly and barrier-free environment that allows easy orientation and movement of seniors. The house has common spaces such as a community kitchen, library, communal dining room, TV corner and games room, these spaces encourage communication and shared activities between the residents.An integral part of the project are the residence terraces across the whole building, created when the mass was removed to solve the complicated situation of the north-facing plot. Furthermore, the entire house is connected to a large wooden ramp through the entire courtyard, which allows the residents of the home to walk safely into town or the park, or just take a pleasant stroll and meet various people from the neighbourhood. The concept of the ramp is therefore a kind of garden for the elderly, while at the same time solving the chaotic traffic situation at this location.Overall, the architectural project is designed to allow the seniors to live in a comfortable and friendly environment while experiencing new adventures in the urban environment. This should lead to a better sense of belonging and enjoyment of life, while contributing to the development of the city and the inner city itself.
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The role of advertising in the life of pensioners
Horáková, Zuzana ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
The topic of the diploma thesis The role of advertising in the life of pensioners dedicates to czech pensioners and deals with an individual aspects of their relationship with advertising. The first part of the diploma thesis deals with the theoretical concent, which desribes the audience from the general perspective, history, new media and selected researches. The next chapter focuses on the pensioners themselves. I try here to define the basic concepts that are associated with them in terms of sociology and lifestyle of this older generation. The space is also devoted to the consumer beviour of pensioners, which is influenced by certain aspects of their lives. There is also a chapter about advertising and individual advertising media because of context the diploma thesis. The practical part of the diploma thesis is the evaluation of quantitative research, which concerned the influence of advertising messages on pensioners. The questionnaire included questions that emerged from the theoretical part. The questions asked about the source of the advertising message, the sufficient offer of products and services or what advertising should look like to make it more trustworthy. Based on the answers an evaluation was prepared, which answered the topic of my diploma thehis - whether the advertising...
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Spatiotemporal mobility of pensioners in the environment of the city of České Budějovice and its hinterland: evaluation with use of modern geoinformation technologies
Květoň, Tomáš ; Marada, Miroslav (advisor) ; Kraft, Stanislav (referee)
This diploma thesis studies the issue of spatiotemporal mobility of pensioners in the environment of the city of České Budějovice and its hinterland. This research uses a combination of two methods. The first method is a questionnaire survey in witch each respondent received two questionnaires. Journeys made were recorded into the first questionnaire and characteristics of respondents and their households into the second one. The second method uses GPS loggers to collect spatial data on mobility of people. The theoretical part of this thesis deals with concepts of time geography, mobility specifics of pensioners, the issue of retirement age in the Czechia and the potential use of modern geoinformation technologies for mobility research. The methodology part presents methodological procedures for evaluating the obtained data, criteria for selection of respondents and the process of research. Followed by evaluation of actual results of surveys and their interpretation with regard to sub-goals of this thesis. The results are in many cases formed using a combination of data from both research methods. The main results, that relate to the specified individual goals and their consequent hypotheses, deal with the daily rhythms of the spatiotemporal mobility, evaluate the use of vehicles with regard to...
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Ageism in the Czech republic
Šedivý, Jiří ; Krahulcová, Beáta (advisor) ; Zelinková, Olga (referee)
The diploma thesis "Ageism in the Czech republic" explores areas, where Czech seniors are perceived in discriminatory manners. It maps where they can encounter such behaviors, how do they manifest and which parts of society display those ageist attitudes. For the research I have used a qualitative inquiry way of focus groups and further individual interviews. Research sample was formed partly by seniors living in nursing home and partly by those ones living at home, relatively self-reliantly. The obtained data was analyzed, coded by opened and selective coding and after that evaluated. To achieve good validity of research I have used Q-sorting as an auxiliary method in research sample of young adults working in social services or in related areas. The data I received was analyzed by correlation analysis. I have defined basic and most important points from all levels of research where seniors perceived discriminatory behavior and pressure for young and adult populations. As a suitable prevention I have established the education to values and familiarization with problems of seniors.
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Pensioners as a target group for internet food sale
HANZLÍKOVÁ, Nikola
The aim of the bachelor thesis was the evaluation of shopping behaviour of pensioners and their attitude towards buying food via the internet. On the basis of secondary data, it defines shopping behaviour and its approaches. Then the thesis describes factors which have influence on consumer during shopping. It also investigates the decision-making process of the buyer. The next step is the introduction of the term of e-commerce. Subsequently there are advantages and disadvantages of shopping on the internet, trading with food by the internet and the most significant online salesperson of food in the Czech Republic. Then the thesis is focused on the research of buying behaviour of pensioners on the internet. On the basis of marketing research by method of questionnaire survey, the primary data were processed. The data are presented by graphs and tables.
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Social and virtual life of seniors
Petrenko, Roman ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
1 Abstract This bachelor thesis deals with the problems of old age and aging, both as an individual stage in the life of every human being and from a social perspective. The issue of old age is important in the context of a modern society dependent on communication and information technologies - computers and the internet. Therefore, this thesis is devoted to seniors in regard to their internet usage and computer literacy. The introductory section presents an initial discussion of the issue of aging, the active life of seniors and the internet, one of the main expressions of modern technology, which acts as a structuring factor for the position of the individual in society, based on access to this technology and the utilization rate. The empirical section then describes the specific steps of carrying out quantitative research that the author of this thesis carried out in the spring of 2011 on a sample of 252 seniors. The text also introduces the research question, the hypothesis, the research methodology, the creation of the instrument, its testing and the process of investigation. The conclusion presents the main findings of the research by testing the input hypothesis, and gives an interpretation of the analysis made on the final survey results. The author summarizes the main findings and the goals of the...
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Misleading advertising and deceptive business practice when shopping online
Žáčková, Veronika ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
This Bachelor´s thesis deals primarily with the issues of misleading advertising in online shopping, especially when purchasing at single-item e-shops. The thesis provides a description and comparison of misleading advertising and deceptive business practice, an analysis of a specific ´problematic´ e-shop and its comparison with a ´problem-free´ e-shop and a comparison of characteristics that are common to misleading e-shops. The thesis also includes a list of institutions that are authorized to resolve issues related to misleading advertising and deceptive business practice. The practical section of the thesis proposes a website add-on that might help reduce significantly the number of fraudulent e-shops.
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Pensioners and their labour market participation
NOVOTNÁ, Andrea
The bachelor thesis covers the topic of position of pensioners in society and how they succeed in the labour market. The theoretical part consists of three basic sections. The first one is focused on seniors and their position in society. The second chapter is focused on lifelong learning and the third part includes the issue of pensioners' success in the labour market. In the empirical part there are evaluated the results of the research, whose main objective was to determine how the chosen retirees perceive problems within the labour market participation and if they have enough opportunities for their use. A part of the research is a finding if their work contributes to overall satisfaction, so how they are successful in society according to their opinion. To achieve these goals, the main research question was created. The question is: How different are responses of old age pensioners and disability pensioners to the labour market. To answer the main research question, the six sub questions were built. The qualitative research method was chosen for the research part of the thesis. Data collection was realized using semi-structured interviews. The research sample is consisted of eight communication partners, who are made up of two groups of pensioners. The first group consists of old age ones and the second group of disability pensioners, who are active in the labour market. They were chosen using the Snowball sampling technique. The results of research show that the group of old age pensioner perceive themselves positively in the labour market, while the majority of disability pensioners say that there is no place for old age pensioners in the labour market because they take work places to young people. The disability pensioners perceive themselves positively too. Only one of old age pensioners says that there is not so much interest in disability pensioners in the labour market. Both of the groups evaluate the opinion on lifelong learning in a positive way. The old age pensioners do not have any substantive problems with keeping their job. On the other hand the disability pensioners find some problems with keeping their job, especially when their state of health gets worse. More disability pensioners have experienced discrimination in the workplace than the old age pensioners. Both of groups have time for their hobbies, however disability pensioners have not enough energy for them because of spending long time in their work. A positive finding is that both groups of pensioners say that their position in society is good, however two of old age pensioners say that their status in society may get worse. Only one communication partner from the group of disability pensioners does not fell well in society.
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Quarter of million of pensioners wanted to work
Český statistický úřad
In 2012 respondents aged 50-69 years were interviewed, within the Labour Force Sample Survey (LFSS), about their retirement. Transition from economic activity into inactivity has been going very quick in the Czech Republic and has been concentrated in the time when people become entitled to earn old-age pension and in a few subsequent years. 244 thousand inactive pensioners stated they had wanted to continue in their work in the moment their economic activities were terminated.
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